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MisMatch
UI/UX Design
UI project focused on bringing two different groups of people together.
The assignment was to develop an app that brings two different groups of people together. My concept was to literally bring two different people together based on their dissimilar personalities, activities, attributes to create a unique dating app, MisMatch.
App Brainstorm
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Language Learning App – Connects new residents to the community while learning the local ways
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Restaurant Leftover App – Connects restaurants with local soup kitchens/homeless shelters
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Shopping App – Connects people with nutritionists/athletic trainers who would be paid to go shopping on the other’s behalf to buy and provide healthier options
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Child Safety App – Connects children in trouble with surrounding Bluetooth-activated phones to send a distress signal. Essentially like a first responder app that gives a location ping of where the signal was sent from
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Mismatch Dating App – Connects people who are seeking a partner who is different from their “usual” type by mismatching their similar interests
MisMatch
MisMatch is for people tired of being with the same type of person or choosing the wrong kind of person. MisMatch is specifically designed to solve that problem.
What distinguishes MisMatch from other dating apps is that the user is in control of what aspects of their personal preferences they would like mismatched. Users also include three deal-breakers to let potential partners know what they absolutely cannot have.
MisMatch can help people realize what they value in a partner, what can be overlooked, and open new opportunities for love that had been neglected.
Some people get tired of dating the wrong people or the same kind of people. MisMatch is a dating app, but rather than connecting people based on similarities, the app would eliminate those matches and provide “mismatches” (with the exception of 3 “deal-breaker” characteristics).
User Personas
The target audience would be anywhere from 18 to 35+ years old.
People who are unhappy in their current relationship, people who often choose partners that are wrong for them, or people looking for new experiences/partners with uniquely different characteristics than their own, MisMatch is the dating app for them.
The app caters to the user by allowing them to decide what aspects of their personality, physical appearance, and personal preferences are mismatched with potential partners.
Once you’ve mismatched, you have the opportunity to use the date generator which works with the same mismatch algorithm to provide diverse options for potential dates.
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Competitive Matrices
App Design
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The project was to create an app, so I didn’t want my logo design to be complicated and delicate. The logo needed to stand out either symbolically, typographically, or pictorially. I decided to use the mismatch idea to have two Ms come together but not quite matching up. The Ms come from MisMatch.
The project was to create an app, so I didn’t want my logo design to be complicated and delicate. The logo needed to stand out either symbolically, typographically, or pictorially. I decided to use the mismatch idea to have two Ms come together but not quite matching up. The Ms come from MisMatch.
I wanted the Function Personality of the app to be more humorous since I have never seen an app quite like mine. Humor can distract people from feeling nervous about things they may never have done, so it allows the user to feel more comfortable with the process. Aspects of humor included are the cut-out faces of men and women in the beginning stages of the signup process. In addition, some of the copy uses a more relaxed, "humorous" tone.
Finally, I wanted the UI Design to be simply designed with a swipe feature like Tinder and Bumble, but I wanted added features like the date generator to set MisMatch apart from its competitors.
After Effects
Features such as buttons, color changes, responsive design aspects,
typography, and imagery give MisMatch its distinctive personality
–much like its users.
Desktop Version
In addition to the mobile app version, a desktop version was developed.
Since most dating apps aren’t used on desktops or laptops, MisMatch focuses on its date generator feature.
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